It was with great delight that Dr Birnie accepted an invitation from the British Society of Animal Science to give a keynote entitled ‘What do we need to deliver consumer demand - a retail perspective’ at their recent conference.

Taking the stage alongside Professor Nick Jonsson from the University of Glasgow and Professor Ian Givens from the University of Reading, Dr Birnie used his extensive experience in the sector to outline both global and national challenges. explaining the expectations of the consumer in this, more environmentally discerning climate and what can be done across the entire food chain to help meet these challenges.

The talk was well received by those in the audience and listening in online with the overall conference also proving a success.