Working with Quality Meat Scotland (QMS), the Birnie Consultancy team have produced a recently released report into Red Meat Eating Quality in the Scottish Meat Sector.

The report, which can be read here outlines the steps which could be employed by the Scottish meat sector on farm and by processors to improve the eating quality of the Scotch brand.

Speaking about the report, Dr Birnie said

”Consumers are increasingly looking for meat with premium eating quality, and the Scottish red meat sector is well-positioned to meet this demand.

“By working together, farmers and processors can improve the consistency of meat eating quality across the sector, and ensure that Scottish red meat is always top of mind for consumers.”

Birnie Consultancy have over 40 years of experience working across the Red Meat sector providing research, reports, audits and advice to industry bodies, processors and farmers.